The seed round will help grow the tech that enables brands to promote sales through direct messaging boost customer engagement.
ecosystem or being led to an external website. It comes as the social shopping share climbs in popularity, expected to hit $2.9 trillion by 2026, according to Statista numbers.
Drop skips the multiple taps of going to a “link in bio,” then following steps to an external site and ensures Stories are not a one-way street. “When a brand has invested for years into growing their following, what they’re seeing right now is this audience is not visiting their website anymore — less than 3 percent of their followers will ever go on their website,” Benichou said of the shifting shopping trends. “Because, overall, the mobile experience of browsing an online catalogue is broken.
With Drop, brands can create members-only “secret clubs,” or offer special limited-time pricing through the messaging system, for example. The app can operate in preferred languages of English, French or Spanish.
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