The hair care brand cofounded by Jennifer Aniston will head to all UltaBeauty doors next month.
They did acknowledge, though, that reception has been overwhelmingly positive, hence the retail play.
Added Sachs, “Everyone wants to have Jen’s hair, but if our products didn’t live up to that, it wouldn’t have mattered. Our products have been the star, and the feedback on the product has been amazing. We have over 3,500 five-star reviews and won 12Aniston acknowledged that beauty has seen a slew of celebrity founders and creating products with efficacy, and a business with longevity, was her top goal.
The business at Ulta overall is strong, having passed $10 billion in revenue for the fiscal year ended Jan. 28, a first for the retail giant.
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