The designer was formerly with Nike and has worked with Louis Vuitton and Gucci.
He will work on all of West’s projects, which include Adidas, Gap and Stemwear, a clothing line connected to his Stem Player music device, as well as the merchandise associated with his music career.
The Gap collaboration is not the first time the two had worked together. They had also partnered in the past, with Demna acting as the creative director for West’s “Donda” album release events. Earlier, during the company’s third-quarter earnings report in November 2021, Syngal said the Yeezy Gap Perfect Hoodie “delivered the most sales by an item in a single day in gap.com history. With over 70 percent of the Yeezy Gap customers shopping with us for the first time, this partnership is unlocking the power of a new audience for Gap: Gen Z plus Gen X men from diverse backgrounds.
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