Damsel in Dior no more — L.A.-based influencer and author Jacey Duprie has launched her own fashion label and retail store called Wyeth.
Duprie has several seasoned partners in the venture. One of them is the Runyon Group real estate company, which owns the Platform shopping center in Culver City, where Apple, Amazon, HBO and Sony have offices nearby.
“It’s an easy marriage of the three of us,” said Duprie, whose real estate investor husband Grant Leavitt also works in the business, which currently employs 15 people. “Everyone has seasons in their lives. Some seasons have been amazing and outrageous, like going to Paris and going to the Dior and Chanel shows. And some have been gut-wrenching and hard, like writing the book, where I had to go back to emotional moments. But now I’ve graduated. This is my next act,” she said, adding that she plans to cut back her social media content, and won’t sell the book in the Wyeth store.
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