Fashionkind is entering vacation mode with its first store opening — at a luxury resort in Punta De Mita, Mexico.
“Aesthetically, we wanted to mimic the sense of discovery we feel when we meet designers whose wares can’t be found elsewhere,” Farran told WWD. “And we wanted to create a destination for anyone visiting the area, which meant introducing two new categories to Fashionkind: men’s and children’s.”“Some of these are from our existing Fashionkind family, such as Francesca Miranda, Magnetic Midnight and Verdi,” added cofounder Sophia Bush.
The 744-square-foot stand-alone store at the Auberge-owned luxury resort Susurros Del Corazón in Punta De Mita, Mexico, features furniture, from clothing racks to chandeliers, that was all made in Mexico. “The grand statement piece of our store — the stunning chandelier — was built in a north-Central Mexico workshop,” shared Bush. “There, a group of female artisans handcrafted the piece from raw cotton and textile that would have otherwise gone to waste, a process that took 21 days to complete. Directly under the chandelier is a large center table, which was crafted by a group of three artisans outside of Tulum.
For Fashionkind, the success is measured in “taking the guesswork out of conscious purchasing,” and positive impact on the local economy, per the cofounders.
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