EBay's authentication service now includes six categories including sneakers, watches, jewelry, handbags and trading cards.
Items from brands including Aimé Leon Dore, Fear of God, Supreme, Off-White, Palace and Stone Island, Bape, Kith and Vetements, and sold for more than $200 will be eligible. By the end of September, eBay will launch additional eligible brands including Adidas, Alexander Wang, Balenciaga, Burberry, Cactus Plant Flea Market, Chrome Hearts, Comme des Garçons, Dior, Eric Emanuel, Fendi, Givenchy, Gucci, Jordan, Louis Vuitton, Nike, OVO, Palm Angels, Prada, Rhude, Versace and Visvim.
“Streetwear is as much in eBay’s DNA as sneakers,” Thaniel told WWD, sharing that eBay has had pieces from nearly every notable streetwear drop that’s ever happened . “Collectors, hypebeasts, enthusiasts — people have been coming to eBay to buy and sell pioneering streetwear brands like Stussy and Supreme since the mid-’90s, and demand has only increased as more and more shoppers turn to the secondary marketplace to find the drops that they missed.
It’s an “if you know, you know” mindset, he said, as opposed to having the wealth to buy luxury goods. Moreover, Thaniel acknowledged that authentication is a game-changer for a massive set of consumers who make up the community, saying that “the barrier to entry that was once the pinnacle of streetwear is shifting because of the access that the secondary marketplace provides.”
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