Becky G has been named creative director of swimwear brand Gonza. The 26-year-old singer and actress, born Rebbeca Marie Gomez, has released fashion collaborations in the past, but this marks her first title as creative director.
Launched in June 2021 by chief executive officer Ryan Horne, Gonza designs utilize bold colors and prints, inspired by Latin culture. The brand has been worn by the likes of Bella Hadid, Kendall Jenner and Hailey Bieber.
“Becky G brings forth a fresh perspective and an undeniable influence that will propel Gonza to new heights,” said Horne in a statement. “Her artistic vision, coupled with her strong connection to her fans and the broader fashion community, will shape the future of Gonza. Becky G’s appointment as our creative director represents a powerful step toward greater inclusivity and representation in the fashion industry.
landscape. Becky G’s remarkable achievements and her genuine passion for inclusivity align perfectly with our core values.”
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