Calvin Klein has a new leader.
“She knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace,” the CEO said. “Eva also deeply understands the disruptive forces in our industry and how to connect a brand’s core value proposition to where the consumer is going.
While she was most recently president of Inditex Greater China, she spent time in various areas of the company and across multiple brands, working on product, marketing, consumer experience and supply chain. It’s not just Serrano’s work life that has been global. She has a bachelor of arts, touristic management from the GETA Business School in Spain and a postgraduate degree from HKU Business School in digital social media marketing. This year she attended a masters, global executive program at Tsinghua University in China and the advanced management leadership program at the Säid Business School at the University of Oxford.
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