EV Successors Of The Rolls-Royce Ghost, Cullinan, And Phantom Will Retain Similar Pricing | Carscoops carscoops
will be priced according to its segment, which is similar to the outgoing Wraith. This strategy applies to the future Phantom EV which is expected to start from around $500,000 when it arrives, similar to the current V12-powered Phantom. At the same time, Müller-Ötvös said that they “would never bring a car to market that isn’t as profitable as the combustion-engined cars,” adding that his business in the BMW Group is making profit, not volume.
The CEO said that the electrification of Rolls-Royce is not only happening due to the upcoming ICE ban in 2030 dictated by the UK government but also because of the brand’s younger customer demographic that is “asking actively for an electrified Rolls-Royce”. He went on to say that “quite a lot of our clients already own an electric car, be it a Tesla, a BMW or some other model”, which means they are familiar with EVs.
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