Would you buy a vehicle made in Vietnam? EV maker VinFast wants to find out
Buyers so far
Some of the aspects of VinFast’s strategy, including battery leasing, are untested with U.S. car shoppers and it is unclear if those consumers will embrace it, she said. And Chinese car makers have sought to set up a retail network in the U.S. for years, but failed despite a history of experience making cars in their home country, Ms. Krebs added.
Vingroup, the diversified conglomerate behind VinFast, is a recognized name in Vietnam with revenue of $5.58 billion last year and major real estate holdings and investments in technology services. It traces its origins to an instant noodle business that the current chairman, 54-year-old Pham Nhat Vuong, established in Ukraine in 1993, which he later sold.
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