The European Parliament is auditing years of its Google ads following a report that alleged YouTube misled advertisers
It follows a report that alleged YouTube misled advertisers with a third-party ad-placement program.The European Parliament is auditing its Google advertising going as far back as 2020 after a report alleged YouTube placed ads on third-party sites that violated its own standards., said YouTube may have misled dozens of advertisers — from Fortune 500 brands to government entities like the European Parliament and US federal agencies — with its YouTube TrueView skippable in-stream ad product.
"Immediately after the publication of the report by Adalytics that you mention, relevant EP services have been looking into how the European Parliament's promoted content might have been affected," a European Parliament press representative said in an emailed statement."This evaluation process is still ongoing."
"For the period between 2020 and 2022, EP services are still collecting the relevant data to properly assess the situation as well as auditing Parliament's official accounts in order to assess possible misplacements by Google," the statement continued. From its initial assessment, the European Parliament found that its use of the GVP Network was"residual," the representative said.
The Adalytics report said that TrueView ads were found on Russian websites like Pravda.ru, which has beenas publishing Russian disinformation, and that other ads were served on websites and apps from"publishers that are potentially under US Treasury sanctions."
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