Estrella Media’s Music Division has hired Alex Garza & Gerardo Vergara.
, executive vp of radio programming and events for Estrella Media who also oversees EMME. “Both bring a wealth of knowledge and contacts within the music industry that will help in our development of the next Regional Mexican stars. In addition, they will be instrumental in managing Estrella’s IP from its numerous series, events, and awards shows. EMME will give artists, songwriters, and composers a unique and culturally relevant path to develop their talent, fan base and culture.
The multi-platform media company’s music division launched in April with longtime radio programmer and television personality as head of content development and A&R. EMME includes a label and publishing arm and aims to “develop the next generation of Latin music stars.”
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