View the entire Ernest W. Baker collection here:
Reid Baker and Ines Amorim were rearranging their clothing racks following what seemed like a solid visit from a major online stockist. As they are not inclined to stage a show until they can meet their exacting standards, the Porto-based duo behind Ernest W. Baker attracts a constant stream of visitors to their temporary Marais showroom.
“We’re low-key people. We care about creating cool imagery, nice clothing and something unique and authentic. And when you create something like that, people will come,” said Baker. “It takes time because you’re not in their faces.” While they have been a brand for just long enough to draw from their own repertoire—see the double-breasted, peak lapel jacket worn with stitch-pleat, flared pants; the dressed-up track suits; the rose variations and playful gift bow interpretations—this was a collection that offered up all sorts of newness through personages that might feature in a noir-ish film. They noted another narrative layer—family vacations—to explain their spin on poolside slides and a suit evoking a starry summer sky .
Having established their HQ in Portugal, Baker and Amorim work closely with their factories to develop custom materials—a multi-colored pinstripe, a beautiful croc-embossed leather, a snakeskin bouclé—that contribute to the brand’s charisma. Their pursuit of a sofa to feature in this season’s lookbook led instead to a stock of clear vinyl sofa covers, which were assembled into a military-style vest and trench, too stiff yet enticing .
Unsurprisingly, they reissued the studded leather ensembles worn by Pharrell and Helen Lasichanh to last year’s Grammys, noting how this latest version is on theme . There was also an instantly eye-catching XL spider web pattern embroidered in gold yarn atop a turquoise twinset that expands upon their ongoing spider fascination.
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