Editorial: Employers can make remote working a success by listening to research
this week proposes that, in some instances, in-person collaboration can foster greater creativity than when people work together using videoconferencing. Melanie Brucks at Columbia University in New York City and Jonathan Levav at Stanford University, California, combined laboratory-based and field research to assess the impact of remote working on creativity and idea selection. As part of the study, the team created an experiment involving a group of around 600 people, split into pairs.
But some aspects were not negatively affected by videoconferencing. For example, there were no differences between the two groups in the selection of ideas to pursue from a list of suggestions. And trust remained at the same levels between both types of group. Clearly, hybrid working is here to stay, in part because of the benefits in terms of broader access to work, convenience and reduced commuting times and travel costs. Now is the time to build on what has been learnt, to make hybrid and remote working successful in their own right — and to ensure that they are not just a poor replacement for fully in-person interactions.
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