Elon's Twitter Rebrand to 'X': Doomed From the Start?

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Elon's Twitter Rebrand to 'X': Doomed From the Start?
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  • 📰 RollingStone
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Elon Musk has long stamped anything and everything with an “X” — and now he's taking that stale idea to Twitter

— in a seeming attempt to merge an empire under the banner of a single letter.

Turning Twitter into X is less about offering a new and improved experience and more in line with a pattern of asserting his role as an innovator . It’s a clumsy stab at taking credit for what Twitter was before he acquired it.

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