Elon Musk called on MSNBC’s Rachel Maddow and axed CNN anchor Don Lemon to start their own show on Twitter in an effort to get leftist voices on the platform.
Lemon co-anchored “CNN This Morning,” which averaged dismal ratings, before he was fired over a series of controversies that ended when he referred to 51-year-old GOP presidential candidate Nikki Haley as not “in her prime.”Tucker Carlson released episodes 1 and 2 of “Tucker on Twitter,” and has raked in hundreds of millions of views.“The Rachel Maddow Show” is MSNBC’s No. 1-rated program, and consistently clocks more than 200,000 viewers in the coveted 25-to-54 demo.
However, the strategy hasn’t seemed to be working for the platform’s finances. Ad revenue has plummeted 59% since Musk took over last October, with advertisers citing worries the app could become chaotic under the outspoken mogul. For the five weeks between April 1 and early May, Twitter’s ad revenue fell $88 million compared to the year prior, according to documents reviewed by The cash-strapped social media site has also frequently fallen short of its sales projections, sometimes by up to 30%, and the figures aren’t predicted to improve anytime soon, the documents revealed.Share this article:
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