Elon Musk put new limits on tweets. Users and advertisers might go elsewhere

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Elon Musk put new limits on tweets. Users and advertisers might go elsewhere
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Twitter owner Elon Musk has put new curfews on his digital town square.

or a major news event is getting harder under Musk’s new rules, which cap the number of tweets you can view as part of an apparent attempt to relieve the company’s overloaded web infrastructure.

The moves are “remarkably bad for Twitter’s users and advertisers,” decimating the reach and engagement that advertisers depend on, according to a statement from Forrester analyst Mike Proulx.

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