Musk has to continue doing more extreme stuff in order to get attention.
I have covered Elon Musk for the better part of a decade now, and the part of my brain that experiences emotions about him got fried sometime around 2018. But what’s odd is that I now run into people who can’t stop telling me howthey are of Elon Musk. I don’t just mean our commenters, of course — I mean actual humans I meet in real life. People used to ask me if I thought Musk wasThis is called overexposure. For an influencer like Musk, attention functions as golden handcuffs.
As for Musk’s forays into politics, there’s business logic there, too. As a man with significant business interests in Texas, he’s got an important constituency to keep happy:
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