Heard on the Street: Why the Twitter CEO spot will be the worst job in the tech universe
of the social network he bought barely two months ago “as soon as I find someone foolish enough to take the job!” He added that he still plans to run Twitter’s software and servers teams.
Elon Musk, in other words, isn’t going anywhere. Finding a capable someone to take over a struggling business he has managed to impair further with a few months of erratic management would be hard enough. But as Mr. Musk himself points out, a new Twitter chief won’t even have control over vital aspects of the business.Tuesday evening, Mr.
In that context, Mr. Musk’s own question is apt. What kind of a leader, skilled enough to have a fighting chance at rescuing Twitter from its depths, would be foolish enough to hang himself by Mr. Musk’s puppet strings? Comforting approximately no one, Mr. Musk also said Tuesday that he now believes Twitter will be “OK” next year, potentially breaking even based on his recent changes.
Those changes include a launched, botched and relaunched Twitter Blue subscription program, carrying prices and features that seem in near-constant flux. Citing a software developer in Berlin, thereported last month that, as of Nov. 15, Twitter Blue had amassed just 140,000 subscribers. Even at the new premium price of $11 a month and if you generously assume Blue has, say, doubled its subscribers in the weeks since, that amounts to just under $37 million. How exactly that can help repay the $1 billion-plus in annual
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