What to expect when your businesses are dependent on Texas.
Twitter had $5 billion in revenue last year. I am now going to do some oversimplified math — please bear with me, I am a simple internet typist. To replace the $4.5 billion that came from ads, Musk needs to sell 563 million subscriptions in a year. Let’s assume that each person who buys a blue checkmark re-ups every month: that’s still more than 47 million accounts that need to pay $8 / month. Twitter has about 238 million daily active users.
to pull the company out of its current tailspin, but Musk seems to be making it harder every time he tweets. And the more political stuff he says, the more I wonder if he’s just high on his own supply, tweeting to get his fix of sweet, sweet attention while the company burns. But who knows! Maybe Texas wants to give Twitter a big tax break if Musk moves the headquarters. Personally, if I were a Texan, I would locate my wallet and hold onto it with both hands.
Musk’s main interest is money, though this is usually framed as being “entrepreneurial.” Think of the stories his family tells about him:
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