Kraft is fixing one of the biggest complaints about its cheese slices: the packaging.
The company's Kraft Singles are getting a major makeover, with not only "easier to open individual wrapping" but also a refreshed logo and new packaging design. It's the product's first redesign in five years.
The exterior packaging features a larger, slightly redesigned logo as well as "simple and bold typography." Kraft is also putting more emphasis on the cheese not having artificial flavors, colors or preservatives, and it's adding a new graphic that says "made with real dairy." The move comes as Kraft Heinz has been closely examining its entire portfolio of foods in an effort to increase the company's net sales by $2 billion through 2027.
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