Domino's Pizza shares surged 10% after the chain said customers can start using Uber's Uber Eats and Postmates apps for orders, as it tries to jolt its sluggish delivery business
Domino's said Uber Eats will be its exclusive third-party platform in the U.S. until at least 2024, as per its "global agreement" with the ride-share company.in the delivery business in April, said the partnership would begin in four pilot markets in the U.S. in the fall.
But being listed on Uber Eats and Postmates means it will now be easier for Domino's to reach new customers used to ordering there. At the same time, Domino's will continue using its own uniformed drivers for deliveries, allowing it to maintain control of its brand, image and food quality. The deal also calls for Uber to share some customer order data with Domino's.
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