Domino’s Pizza has long been a holdout of using third-party delivery apps in the United States. But now, the pizza chain has struck a deal with one of the world’s largest food delivery services.
Customers can soon order Domino’s full menu on Uber Eats and Postmates, with a partnership announced Monday that is scheduled to roll out nationwide by the end of the year. It’s a major change for the world’s biggest pizza company, which had previously required customers to order directly from them — and was so anti-delivery-app that the chain even ran a PR stunt highlighting the apps’ delivery fees. Shares of Domino’s\n \n soared more than 10% on the news in early trading.
And in 2021 Domino’s even gave away $50 million in free food to counter the “surprise fees” from delivery apps. “Other food delivery apps charge customers with hidden city or service fees,” the company said at the time. “Not Domino’s. We charge customers one straightforward delivery fee because we believe that level of transparency is what customers want and deserve.” Specific financial details of the Uber Eats deal, including how much of a fee Uber is taking, weren’t disclosed.
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