TikTokers are bringing the 'shopping haul' trend to discounters and showing off cheap finds from Dollar General and Dollar Tree
a mainstay for influencers showing off their latest clothing finds from Zara, makeup from Sephora, or an array of pricey Christmas gifts.
Now, the genre has expanded to feature laundry detergent hauls and couponing hacks from dollar stores. On TikTok, regular shoppers at Dollar General, Dollar Tree, and other dollar stores garner millions of views by posting videos of their weekly store purchases. Beyond Meat burgers. Others share deals shoppers can unlock with coupons or by demystifying a store's schedule for discounting seasonal merchandise.
Typical haul videos feature high-end or visually appealing products, but dollar store haul videos tend to feature household items. One TikTok user, savannahkthrower, posted a video in April showing Dollar General purchases, including a chalkboard menu sign and a wicker basket.
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