The Department of Justice's new suit against Google brings to a crescendo an antitrust campaign against tech's most powerful giants.
, filed Tuesday, brings to a crescendo an antitrust campaign against tech's most powerful giants that has consumed both Washington and Silicon Valley for half a decade — and is likely to take just as long for courts to resolve.There's no guarantee that this latest case, even if the DOJ wins it all, would end or even limit the company's dominance of the online ad industry.
The DOJ alleges that the acquisition and Google's subsequent behavior brought the company overwhelming power in the online ad market that it used to illegally shut out competitors and worsen experiences for advertisers and users."Google has engaged in exclusionary conduct that has severely weakened, if not destroyed, competition in the ad tech industry," Attorney General Merrick Garland told reporters today.
Google's ad programs "help publishers make money to fund their websites, apps and videos — which helps Internet users access a wide range of free content," Dan Taylor, Google's VP of global ads, wrote in"We’ve spent years building and investing in our advertising technology business to support a vibrant, open web. We will vigorously contest attempts to break tools that are working for publishers, advertisers, and people across America.
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