A Hershey's Chocolate advertisement campaign featuring a transgender woman sparked controversy and divided media coverage. See potential bias and similarities in coverage from Forbes, lgbtqnation, and FoxNews:
Hershey’s Chocolate drew criticism from voices on the right this week for a marketing campaign that includes advertisements and candy packaging featuring a transgender woman.states, “this International Women’s Day, celebrate the women changing the future in your community.
, go broke,” which argues corporations suffer financially when crafting marketing campaigns around political causes.Left-rated outlets tended to highlight statements from Hersey’s and the transgender woman involved in the campaign and characterized the backlash as a
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Hershey’s use of transgender woman in promotion spurs boycott callsFae Johnstone is a transgender rights activist featured in the company's Canadian campaign.
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Hershey's under fire for using transgender woman in International Women's Day promoBoycottHershey's trended No. 1 on Twitter after Hersheys featured a transgender woman in its International Women's Day promotion. Fae Johnstone, a biological male who identifies as female, is featured in a video promoting the Hershey's SHE bar.
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