Subscribers to the Disney+ streaming service barely blinked at a 38% price increase that the company imposed in December, and swallowed the additional $3 a month
Subscribers to Walt Disney Co. ’s flagship Disney+ streaming service barely blinked at a 38% price increase that the company imposed in December as part of its launch of an ad-supported streaming product.
About 94% of subscribers to the old, ad-free Disney+ service stayed with the product at a higher price point and swallowedDisney declined to comment on Antenna’s numbers, but the data suggest the company has some headroom to raise the streaming price beyond the current level of $10.99 a month.
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