Disney CEO Bob Chapek thinks the quality movies and television on Disney+ are worth a higher subscription cost, justifying a recent rise in prices: 'I think we’re way underpriced relative to the value we provide.'
Disney CEO Bob Chapek believes the content on Disney+ is worth more than what customers are paying. Since launching in 2019, Disney+ has proven itself to be an important hub for Disney content new and old. Standout programs found on the streaming service are Disney+ originals, some of which exist as extensions of popular franchises like Star Wars and the Marvel Cinematic Universe.
SCREENRANT VIDEO OF THE DAY Recently, Disney has announced that there will be price increases coming to the streaming platform in December. While a version of Disney+ with ads will be available for $7.99 per month, the ad-free version of Disney+ will see a price increase to $10.99 per month. As of now, Disney+ without ads is $7.99 per month, the price of the upcoming ad-inclusive version of the streaming service. The more expensive ad-free version will be referred to as Disney+ Premium.
Chapek goes on to say that having a version of Disney+ with ads "will really let us cater to diverse consumer needs," as whichever version of Disney+ people subscribe to will still net them the same content. His promotion of the price change as putting customers first echoes his mission to make Disney+ an interactive platform that places an emphasis on personalized experiences.
Chapek's justification for higher Disney+ prices boasts the confidence he has in the streaming service's growth over the next few years. The money being spent on upcoming Disney+ original series seems to reflect this sentiment, such as Star Wars: Skeleton Crew's reported $136 million budget. It could also lead to more price hikes in the future.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
What to pack for a Disney vacation | A Canadian’s guide 2022Disney Cruise Line heads to New Zealand for the first time. Before you go on a Disney vacation, check out these must-read packing tips TravelGuide ShoppingEssentials
Leer más »
Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney CompanyWalt Disney’s CEO today further articulated an evolving strategy — over the next three or four years — of Disney+ becoming a platform for consumer engagement beyond the streaming service
Leer más »
Former Disney CEO Bob Iger joins venture firm run by Jared Kushner’s brotherThe former Disney CEO will be working with Josh Kushner’s Thrive Capital on a part-time basis
Leer más »
Bob Iger Joins VC Firm Thrive CapitalThe former Disney CEO will advise the firm on potential investments and mentor CEOs.
Leer más »
WSJ News Exclusive | Former Disney CEO Robert Iger to Join Venture Firm Thrive CapitalFormer Disney CEO Robert Iger is joining Thrive Capital, where he will advise on day-to-day initiatives including mentoring startup founders and identifying new investment opportunities.
Leer más »
Hulu could be available through Disney+ in 2024, CEO Chapek saysWalt Disney Co. is considering making Hulu available through Disney+ once the media giant gains full control of Hulu in 2024, and is looking into sports betting as a long-term opportunity at ESPN, CEO Bob Chapek said Wednesday.
Leer más »