.Dior’s creative and image director fleshes out what’s catching his eye in prestige beauty’s largest category.
’s lip launch for 2022 epitomizes Philips’ imperative — to meet demand, cater to current trends and adhere to Dior’s heritage. “Our Lip Maximizer project, where we combine the best of two worlds: Dior Addict and the Maximizer line that is very popular,” he said. “They’ve been brought together so it’s now our Lip Maximizer with caring and plumping benefits.”
“It matches perfectly with the revival of the late ’90s and 2000s looks, when lip gloss was huge,” he added. Similarly, Dior has introduced a new database where consumers can see which ingredients are used in each product, and how they are sourced.
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