Glenn Martens translated concepts paraded at the Diesel show in February into a simplified, more accessible language.
Creatively helming a brand that is an “alternative to luxury,” Glenn Martens is well aware that pre-collections are the moment to fully express Diesel’s democratic ethos by connecting it with the largest audience possible.
“We think that everybody should be able to get a taste of the show and…to engage with it,” he said over Teams, tuning in from a set in London. “It’s quite nice because I think in this collection we can [reach out to] a lot of people while still staying true to the straightforward vibe.” While keeping consistent with his core themes — the three pillars of denim, utility and pop aesthetics that have echoed as a mantra every season — Martens’ trickle-down effort from runway to everyday pieces resulted in a wearable collection displaying metallic coating, fabric mismatches, distressed and trompe l’oeil effects.
Highlights included reflective treatments applied on an array of unfussy sweatshirts and knit dresses, as well as on a pair of yellow denim pants, which were then stonewashed to reveal the color beneath for a cool, pop edge. Conversely to the show, where similar results were achieved with a longer process and triple layering, here Martens opted for “a bit more democratic way of spraying” the metal touch and industrialize the procedure.
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