On Thursday, a judge struck down DeLeón maker Diageo’s motions to either dismiss the case or have it resolved privately.
, claims Diageo breached its partnership deal with the artist and entrepreneur for its DeLeón Tequila by failing to properly support the brand, thereby harming its sales. Combs’ lawsuit also leveled accusations of racism against the alcohol company, accusing it of treating his product line “worse than others because he is Black.
In asking Cohen to keep the case out of court, the company argued that the “garden variety” business dispute should have been decided under a binding arbitration agreement previously signed by both parties. But the judge clearly disagreed, striking down Diageo’s motions after hearing oral arguments from attorneys on both sides of the case for more than 90 minutes on Thursday.in a statement. “Today’s decision is an important step in the right direction. Diageo tried to end this action.
Combs added, “I’m fighting for fair and equal treatment for everyone. This isn’t just about me. I look forward to continuing this fight in court. We all deserve the same 24 hours.” A spokesperson for Diageo sent the following statement: “While we are disappointed with yesterday’s procedural decision, it is important to underscore that this is not a ruling on the merits of the claims, which we maintain are false and baseless. We are currently considering all
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