“Avatar: The Way of Water” dominated the box office, taking in $134 million at North American theaters and an additional $301 million internationally. But it still fell below pre-release projections that ran between $150 and $175 million domestically.
It’s a Hollywood axiom right up there with “Nobody knows anything”: Never underestimate James Cameron.
By that measure, even as the “Avatar” sequel nearly doubled the $77-million domestic opening haul of the first film, “The Way of Water” still has a long way to go, and the coming weeks and months will tell the tale.Walt Disney Co. — which has already scheduled three more “Avatar” sequels through 2028 — is banking on the film not only to leg out through the holidays but to help power ancillary revenues through merchandise and its theme parks for years to come.
With no major tentpole releases on the horizon until Disney’s own “Ant-Man and the Wasp: Quantumania” hits theaters in mid-February, Imax Corp. Chief Executive Richard Gelfond is confident that “The Way of Water” will continue to play strongly well into next year. Complicating the picture, today’s global cinematic marketplace is in a very different place than it was in 2009.
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