If anyone brought a fun and glamorous spirit to Coachella’s California grounds, it was designer Jérôme LaMaar.
If anyone brought a fun and glamorous spirit to Coachella’s California grounds, it was Jérôme LaMaar. The Bronx-born designer is a true fashion industry veteran who began working for Kimora Lee Simons’s Babyphat at 15 and later went on to create pieces for Beyoncé, eventually becoming the creative director of Ivy Park x Adidas. At one point they opened the luxury store 9J in the Bronx, as well. .
This past weekend, LaMaar pulled references from the early 2000s It girls, anime, and even the Easter Bunny. “I see these places as public stages to show my form of storytelling,” they say. “Casually challenging everyone to discover their own balance of style.” Here, see how LaMaar became the most stylish–and outré–person at Coachella.
Day 1, Morning Look “Always pack a day look for Coachella and a night look. This first look was inspired by the way the It girls in the early 2000s dressed, fused with how the guys dressed back then, but with my own modern twist.”Morning Look: Morning Kiki Kostadinov, oversized tank with asymmetrical rib, Angi Atelier trucker hat and basketball shorts. Eyewear by Acne Studios, Desert boot by Ambush for Converse. Bag by Brandon Blackwood. Swarovski necklace, Area necklaces.
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