Expect fewer big speeches and more handshaking in diners and churches. There will be more of a national focus than constant Florida references. And the mainstream media may start to get more access.
“Downright low” is how a source who was present when the staffers were fired described morale these days.The reboot is notable for a candidate who was perhaps the most widely expected GOP entrant in the 2024 race. While DeSantis has maintained his second-ranking place in the polls, he has been unable to close the gap with the front-runner, former President Donald Trump.
The full extent of the campaign’s dire financial picture became clear to the broader team only after the June 30 end-of-quarter reporting deadline, said two sources familiar with the situation, who asked to remain anonymous because they weren’t authorized to share information on behalf of the campaign.
Top DeSantis aides acknowledge that the money situation has to be addressed. They plan to do it in part by cutting costs for his events.This week’s stop in Tega Cay, South Carolina, served as a starting point — he held a town hall-style event with a noticeably pared-down security presence. According to figures provided by the campaign, the event cost $940 but brought in $1,600 in organic donations from attendees.
The candidate already known for being a culture warrior will lean into an “us against the world" message in the effort to emerge as the insurgent fighter. The campaign intends to wear the negative headlines as a badge of honor.
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