DeSantis-Disney feud: Bob Iger's book shows how CEO attacks, defends

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DeSantis-Disney feud: Bob Iger's book shows how CEO attacks, defends
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Disney CEO Bob Iger's book hints at how he'll handle company's feud with Ron DeSantis

, found 73% of Republicans and 54% of Independents support the governor limiting Disney's autonomy in Florida.

Those arguments were"out of step with where the world is, and where it should be," he wrote, saying"Black Panther" was the company's project that made him the most proud. In a shareholder meeting in April, Iger said he would be"guided by a sense of decency and respect and trust our instincts that, when we do weigh in, we weigh in because the issue is truly relevant to our business and to the people that work for us."The book previewed two possibilities about how Disney could get past the DeSantis feud

In response, Iger tapped into Jobs' innovative spirit by telling him about a vision he had for consumers to be able to access videos whenever they wanted. The meeting resulted in Apple partnering with Disney to stream ABC shows on iTunes. He even convinced Roy Disney, Walt Disney's nephew, to drop a lawsuit by hearing him out over how he didn't feel he'd gotten the respect he deserved from the company. They arranged for a board emeritus role and invitations to special events and openings, and Iger said he put his ego aside to save the company from a major distraction.

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