The Pop-Up Denver program seeks to coax small businesses to set up shop in areas of the city that are struggling to recover from the pandemic.
The espresso machine is going, soothing music is piping through the speakers, and there’s a clutch of people catching up on office chit-chat while they wait for their drinks. This is usually the busiest time of day, according to owner Tae O’Dorisio.
O’Dorisio is part of the Downtown Denver Partnership’s Pop-Up Denver program, which seeks to coax small businesses and entrepreneurs to set up shop in empty storefronts in areas of the city that are struggling to recover from the pandemic. Participating businesses still need to pay operating expenses, but there’s no rent for at least three months. Businesses also get a stipend for things like marketing and design.
“That is our hope,” said Sarah Wiebenson, the director of economic development at the Downtown Denver Partnership and the point person for Pop-Up Denver. “Eventually they’ll be given this runway to success, that they have the time to build up a customer base by not paying base rent.” Landlords retain the option to replace the pop-up with a paying tenant if they can find one. If that happens, the Downtown Denver Partnership will work to find the business a new space, Wiebenson said.
“It’s that person talking to themselves …. They might not have any contact with me whatsoever, but when you walk past them or when they walk past you, it might make you feel uncomfortable. And that’s how people feel unsafe,” Moyski said during the panel discussion.
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