ICYMI: DC Comics Looking For A New Director Of Marketing dccomics
This position is responsible for strategically planning and executing marketing initiatives that drive revenue, subscriptions, and engagement across the DC Comics organization. The Director, Marketing is expected to be a strong, hands-on leader with an entrepreneurial mindset who can build and maintain strong working relationships with cross-functional partners, while leading a high-performing team in a fast-paced, high-growth environment.
Influence creative strategy with creative briefs that provide clear guardrails and direction for the development of marketing materials and media assets for pre-release title amplification and post-release push. Create, develop, maintain, and disseminate key information about DC publications that optimize purchase decisions for retailers globally and pre-order decisions for consumers around the world. Work closely with DC's distribution partners and licensed publishers to ensure information about each title to be released is accurately reflected in their respective ordering systems.
Assist in the creation, tracking and delivery of promotional materials for retail activations and trade shows and events.This position plays a key role in developing and managing relationships with key publishing and distribution partners globally, with the goal of growing DC's worldwide comic readership among younger and more diverse audiences.
Travel to trade shows in markets as necessary to ensure DC's interests are maximized and global growth goals are being met.This position is responsible for driving revenue globally for DC comics and graphic novels in all mass channels, and in all formats and business models.
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