“Eliminating unconscious bias starts with a script.'
“Entertainment media, like scripted television, profoundly shapes the minds of young people as well as social narratives. It influences how we perceive the world, how we see ourselves holding place in society, what we should value, what we should respect, what careers we may pursue, who gets to be the hero, and more,” reads the introductory purpose statement of the study.
Google Research's MUSE team was able to analyze this data by building an AI-enabled system designed to understand patterns in how people are portrayed in mainstream media. For the study, the AI system processed more than 100 frames per second.was the first use of AI to effectively study representation in media. “See It, Be It” builds directly on this work.light and dark skin tones
Over the past 12 years, male and female characters with medium and dark skin tones saw screen time increases of 8 and 9 percentage points, respectively; female characters with medium skin tones saw an increase in screen time from 2.0% to 5.4%, and dark-skinned female characters saw an increase from 0.3% to 6.9%.
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