The CW Network said Thursday it will air 14 events from LIV Golf — the Saudi Arabia-backed pro golf tour — on Fridays, Saturdays and Sundays, starting February 24 under a new broadcast partnership deal.
Golf junkies will now have a second outlet for watching live tee-offs, potentially setting up a fierce competition for viewership between the PGA and LIV — whose seasons partially overlap between February and August. The Roman numeral for 54,"LIV" refers to the number of holes to be played in LIV golfViewers will soon be able to watch LIV league matches live on television or stream them on a mobile device.
Derdenger said the CW is trying to expose golf to the"prime millennial audience" of 30-somethings in hopes that viewership will grow and last for much longer than the fans who already watch the PGA Tour, most of whom are 55 or older. Sports broadcasting rights are a multibillion dollar industry once dominated entirely by television networks.CBS, EPSN and NBC are under a nine-year contract to broadcast PGA Tour matches that ends in 2030, Tech giants Apple, Amazon and Google have muscled their way into the space in recent years, after landing lucrative contracts with the NFL and MLB. The global value of sports broadcast rights rose to $55.1 billion in 2022 and is projected to climb to $61.
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