Cuyana Is the Latest Fashion Brand Taking Resale In-House
, known their for timeless designs, high-quality materials, and sustainable production practices, is just one of those brands leading the charge in circularity. This month, they’re launching their new second life program, Cuyana Revive.
technology—a marketplace that allows brands to incorporate secondhand into their businesses—Cuyana Revive will enable consumers to buy, sell, or donate their pre-loved items. Participants will be able to sell their Cuyana pieces directly to the purchaser using a Cuyana product catalog to identify their items. The program will accept bags and small leather goods, while other Cuyana items go to women who have suffered abuse through the LA-based organization H.E.A.R.T.
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