Amazon sellers brace for a bleak holiday shopping season as inflation-bitten consumers curb spending. Many fear they’ll have to cut prices.
Many merchants, who sell more than half of the goods on Amazon’s web store, fear they’ll be forced to cut prices to move a mountain of inventory. It’s an abrupt change from the previous two years, when sellers scrambled to get enough products into Amazon warehouses to meet pandemic-fueled demand even as chronic shortages let them jack up prices.
The challenging holiday shopping season was Topic A this week at the Surge Summit, an e-commerce networking event hosted by Hensell’s firm that drew about 300 sellers to Tampa, Fla. During a session called “Navigating the Bear Market as a Seller,” dozens of merchants discussed the abrupt shift in consumer behavior and how to adjust their businesses accordingly.
“Consumers are hurting right now,” Morris said during the event. “In the rare instances we do increase pricing, we’ll add a promotion to offset it.” “Sellers are incredibly important to Amazon, and we work every day to provide them with powerful tools and services that help reduce their operational burdens, build their brands and connect them with customers so they can rapidly grow their businesses through busy shopping periods and beyond,” spokesperson Patrick Graham said in an emailed statement.
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