'How can you get people to buy into a system that they don't understand on multiple levels?' said DeadCaitBounce, marketing and communications head RealHxroLabs, during a Consensus 2023 brainstorming session. ConsensusAtC23, presented by Hedera
, anyone searching for reasons to mistrust digital assets has a robust menu to pick from.
The question is: how? A blunt message emerged at Consensus 2023: Crypto must better explain the purpose of digital assets and offer tangible, easy-to-grasp products and services that consumers actually want. However, the industry struggles to talk about broader benefits in a way that resonates. Part of what keeps crypto out of the mainstream is the bewildering storm of jargon and memes spewing from the industry, the kind of talk that few bother trying to parse.
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