This is the first major gym in New York that accepts cryptocurrencies
The list of cryptocurrencies remains unclear. Equinox is set to make an official announcement later today.Apart from its exorbitant prices, Equinox is also known for its controversial and provocative ad campaigns that aim to underscore wealth and excess. One of its most famous posters, which was shot by famous photographer Stephen Klein, features a nearly nude male model covered in $100 bills.
Its customers pay up to $500 per month in order to get access to premium features such as empty locker rooms and full-body showers with temperature controls. On top of that, VIP customers could also get their shoes shined. The company also faced some controversy in 2019 after The New York Times reported that Equinox had forced trainers to work extra hours and sleep in employee locker rooms.There are already several gyms that accept cryptocurrencies in Georgia, New Jersey, and other states, according to spendbitcoins.com.
Equinox is also far from being the first luxury brand to embrace cryptocurrencies. High-profile companies want to onboard affluent clients by allowing them to pay directly in digital assets.
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