The days of elastic budgets are over. The documentary arena is feeling the great contraction in the volume of content ordered by the largest networks and streamers as the entertainment industry rec…
The days of elastic budgets are over. The documentary arena is feeling the great contraction in the volume of content ordered by the largest networks and streamers as the entertainment industry reckons with its spending binge of the past decade.
The ability to have documentary titles showcased alongside top movies and TV shows on Netflix and other streamers has been a game-changing development. Documentary veterans see it as a leveling of the playing field for docu features that until not too long ago were generally restricted to arthouse theaters in major cities or Netflix’s red envelopes.
Yes, there is teeth-gnashing in documentary circles that the focus has narrowed to big, broad commercial topics. “There’s less interest in the singular story of the fisherman in North Carolina who found someone’s wedding ring,” Marsh says. “The extinction of a certain kind of butterfly may be a most important thing but nobody wants to make that documentary.”
Documentarians have grumbled of late that the mania for true crime is overshadowing other worthy efforts, particularly on social issues, climate and social justice related-topics. Marsh, who is juggling multiple docu projects on the heels of “12th Victim,” says the challenge of filmmakers at present is to tell substantial stories through the lens of pop culture and SEO-friendly stories. True crime offers such a universally popular and compelling storytelling genre that it’s impossible to ignore.
From Britney Spears to Brooke Shields, Michael J. Fox to Dan Rather, Michael Jordan to Muhammad Ali, revisiting history and pop culture icons through a contemporary lens is as strong a genre as true crime. That reflects the need for subjects that are instantly recognizable to viewers as they peruse titles served up by recommendation engines. Celebrity bios are low-hanging fruit in this equation.
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