The makers of Cracker Jack announced the first featured female athlete to appear on its Cracker Jill packaging.
The Frito-Lay snack brand introduced the Cracker Jill concept and logo in April 2022, saying its leaders are “constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress.”And we have a winner! Meet Lindsey Zurbrugg, the next face of Cracker Jill®! Let’s give it up for our winner and all the young athletes who participated. 👏🥇🙌🏆💪 #IAmCrackerJill pic.
Zurbrugg was selected as the grand prize winner among nine recipients of the “I Am Cracker Jill Award,” an award meant to “increase the visibility of girls and women in sports to inspire the next generation.” "The ‘I Am Cracker Jill Award’ submissions told incredible stories of hundreds of young female athletes across the nation who are working to break down barriers and leave their mark on sports – they are all truly remarkable," Frito-Lay North America Vice President of Marketing Leslie Vesper said in a statement.
Zurbrugg and the other eight award winners will receive $5,000 from Cracker Jack to support their sports endeavors.“It is truly an honor to have been selected for the ‘I Am Cracker Jill Award’ and the funding will go a long way in helping me continue to compete and hopefully inspire another young girl out there to never give up on her sports dreams," Zurbrugg said."After discovering my own passion for wheelchair basketball, my goal has been to bring attention to this sport.
The “I Am Cracker Jill Award” continues the snack brand’s commitment to emphasizing the role of women in society.
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