Fast-casual Mexican restaurant is owned by Grant and Jennifer Gottesman, who also operate three other restaurants in Carlsbad's Plaza Paseo Real shopping center
When the pandemic shut down Jennifer and Grant Gottesman’s three Carlsbad restaurants in March 2020, they were forced to furlough 140 workers.
To support their suddenly idled staff, the Gottesmans asked company executive chef Moises Hernandez and a small crew of kitchen workers to prepare free takeout meals twice a week for every employee. But instead of making dishes from the menus of the Gottesmans’ shuttered Black Rail Kitchen + Bar, Tin Leaf Kitchen and Beach Plum Kitchen restaurants, Hernandez’s team cooked the regional Mexican food that they grew up on.
La Cocina Mesa is a fast-casual concept, where diners order from a menu board at the front counter, and the meals are delivered to customers’ tables on china plates. Jennifer Gottesman said some customers have been confused by the concept, expecting the fast-food pricing of a quick-service taco shop.
Raised in Michoacan, Hernandez came to the U.S. with his parents and three brothers in the early 1990s. His father Salvador’s first local job was at Las Olas restaurant in Cardiff. Salvador’s sons followed him into the business. Hernandez spent 14 years at the Bridges Country Club in Rancho Santa Fe before joining the Gottesmans 10 years ago. Today, Hernandez’s father and his niece both work at La Cocina Mesa, and one of his brothers manages Pacific Coast Grill in Cardiff.
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