In order to humanize technology in the fourth industrial revolution, these basic needs, hard-wired in our brains, must remain at the center of the user experience.
While the evolutionary reason is up for debate, seeing faces in everyday objects—pareidolia—occurs because our brains are hardwired to look for other people and understand their state of being. In fact, the need to connect is so innate that ourwith the people and groups we interact with. We are literally on the same wavelength.
that the most successful technology will focus on the human experience instead of"business models that prioritize shareholder value over society's values—and our fundamental human needs."
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