The Costco hot dog combo is an object of corporate mythology, an inflation-proof icon and, most recently, a TikTok famous T-shirt design.
Each print features the now-famous line that Costco CEO Craig Jelinek says founder Jim Sinegal uttered when Jelinek suggested the margins on quarter-pound frank were bad for business: "If you raise the [price of the] f---ing hot dog, I will kill you."The shirts start at $22.95, equivalent to the price of 15 hot dog and soda combos.
Jacob, who says the design is a best-seller for his side hustle, thinks people want to wear clothes featuring the hot dog because they feel like Costco is a brand that is on their side. "Everything feels like it's getting more expensive all the time," he explains. "It's refreshing to see a company standing up for its customers instead of trying to nickel and dime them at every turn."after spotting the design on a bumper sticker.
He has seen sales spike in the past month, and credits the popularity of the shirt to how "outrageous" of a deal the $1.50 combo is. "If you wear this out, there are other people who are also as excited about the lore of the $1.50 hot dog from Costco who will see this shirt and come talk to you about it," he tells Make It."I'm not [a member]," he says. "My girlfriend is, though. So I get to go with her every once in a while and experience it.
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