A look at trends to watch and anticipated attendees at Cosmoprof North America, which is marking its 20th year.
“First and foremost, when we look at our registration of our new guests this year, over 40 percent of them are new, their first time coming to the show,” continued Rapay. “So that’s huge.”Beauty
“Last year, we separated the show into two halls,” said Jerusalem Girmay, marketing manager at Cosmoprof North America, speaking on newness. Cosmoprof and Cosmopack, which is focused on solutions for the beauty supply chain, will be united again. The educational talks will be more accessible, too, she added, located on the second level of the convention center. Larissa Jensen of Circana will discuss sales and consumer behaviors across prestige and mass markets.
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