Daily News | Cory Booker and Jeff Van Drew agree on one thing: Bring back NJ’s sassy highway signs
. FHWA did not comment about why NJDOT was told to stop using the messages, and did not respond to questions about whether other states would be asked change their own roadside messaging.
The Garden State’s version, Gutierrez-Scaccetti told the Inquirer earlier this month, was en effort to “get the attention of folks on the road with messages that are quintessential New Jersey — kind of in your face.”a recent study from the Transportation Research Board at the National Academies of Sciences, Engineering, and Medicine
According to that study, humorous and witty messages often resulted in an increased percentage of people who can’t correctly interpret what they’re trying to say. For the folks who don’t get the message, there could be “adverse consequences on driving behavior” as they attempt to interpret it, the study found. And, if the message is “excessively humorous,” the message “may entertain drivers without getting them to understand and accept the safety analogy being presented.
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